01
Send us a referral when a customer books.
POST the booking confirmation to our webhook: customer contact, dates, pickup/dropoff or check-in details, any trip context you have. Shared-secret authentication; no SDK, no SPA changes.
· For travel-adjacent businesses
Your customers get an AI concierge for their time in Australia.
If you sell trips, hire vehicles, book beds, or aggregate tours for travellers coming to Australia, Serge is the in-chat guide that turns your booking into a trip. One webhook, no SDK, and your customers arrive already briefed.
Launch partner
Campervan hire · East Coast fleet
Campervan hire · East Coast fleetData stays in Australia
Privacy Act compliant
How it works
Three steps. One webhook.
02
Your customer starts chatting with Serge.
You send them a Serge link however you prefer. They land in a chat that already knows their trip. They ask 'what should we do tomorrow in Byron' and get real recommendations immediately.
03
They book experiences through the chat.
Serge recommends from five thousand vetted Australian tours and experiences, tailored to their vibe and window. Checkout happens on the operator's site via a link Serge shares. You handle nothing on the booking side.
Why integrate
What you get.
01
Better trips for your customers
24/7 local-feeling concierge for the whole time they're in Australia. Expert recommendations, real-time answers, bookable experiences. Your customer arrives knowing they have a guide.
02
Lower support load for you
Serge fields the day-to-day 'what should we do, where should we go, is this worth it' questions that otherwise land in your inbox. Your team focuses on what only you can do.
03
Differentiation you can advertise
A concierge bundled with your core product is a real feature, not a soft perk. Position it on your booking page, your confirmation emails, your post-purchase flow.
Launch partners also have the option of a revenue share on experience bookings Serge closes with customers you referred. Email us to talk numbers.
From you → Serge
One webhook per booking
Customer contact (email, phone), booking reference, dates, pickup/dropoff or check-in/out, any trip context you already hold (vehicle type, group size, interests). Shared-secret bearer auth; full spec at api.askserge.com.au/v1/referrals.
Serge → you
Monthly partner dashboard
- Referrals sent and successfully onboarded
- Active chat conversations in the period
- Bookings closed inside the chat
- Gross booking value from your referred customers
- Customer sentiment summary (de-identified)
- Anonymised topic and destination breakdown
Who's a fit
The shape we look for.
Any business that puts travellers on Australian soil for seven days or more. Campervan and car hire, hostel chains, tour booking aggregators, flight apps with strong Australia volume, accommodation platforms, travel agencies with an Australia program. If your customer is going to be here for a week, a fortnight, or a month, Serge earns its keep.
Our launch partner is RatPack Travel, a campervan hire business that puts 14-to-28-day road-trippers onto the East Coast. We're actively looking for the next two or three partners in adjacent verticals.
For partners
Common questions.
What does integration cost?
Nothing. We don't charge setup, monthly, or per-referral fees. Serge's revenue comes from experience-booking commissions on the other side of the chat. Your customers get the concierge for free; so do you.
How do my customers find out about Serge?
However you want. After you send us the referral webhook, you can email or SMS them a Serge link, include it in the booking confirmation, or surface it on a post-purchase page. Serge supports authenticated and referral-first signup so the handoff feels seamless.
Is there a revenue share?
For launch partners, yes. The exact structure is something we agree bilaterally, typically a percentage of the experience-booking commission Serge earns from customers you referred. Email us and we'll share the numbers.
What inventory does Serge recommend from?
Serge's catalog is currently powered by Viator's Australia inventory. Roughly five thousand vetted tours and experiences across every major region. If you have specific operators you'd like prioritised for your customers, we can tag-boost them in their region.
What data do I send in the referral webhook?
Customer contact details, booking reference, dates, locations (pickup/dropoff for vehicle hire; check-in/out for accommodation), and any trip context you already have. Everything's documented at api.askserge.com.au/v1/referrals. Authentication is a shared secret we issue per partner.
What does the customer see first?
When they first message Serge, Serge already knows their dates, their vehicle (if any), their trip length. No questionnaire. Serge skips to 'where do you want to start' instead of asking what city they're in. Feels like Serge was briefed by you, because it was.
Ready to integrate?
One email and we're talking concrete.
Drop us a line with a few details and we'll come back with a partner id, a shared-secret spec, and a rev-share proposal. In your email, please include:
- · Business name + the shape of your travel customer
- · Rough monthly volume of Australia-bound customers
- · Where on your flow we'd plug in (confirmation email, booking page, post-purchase)
- · Anything you already tell customers about local planning
We reply within two business days AEST.